Differences Between Traditional Television Channel And...

Compare and contrast the similarities and differences between a traditional broadcast TV channel (BBC) and an online TV channel (YouTube and Netflix). Source: https://globalacademy.sharepoint.com/sites/year12/Shared%20Documents/Forms/AllItems.aspx?id=%2Fsites%2Fyear12%2FShared%20D ocuments%2FUseful%20Reports%20for%20Year%2012%20Media%2FTV%20Viewing%20Habits%20%2D%20UK%20%2D%20October%202 016%281%29%2Epdfparent=%2Fsites%2Fyear12%2FShared%20Documents%2FUseful%20Reports%20for%20Year%2012%20Media Introduction to BBC (British Broadcasting Centre) A. Who are BBC/ YouTube and Netflix targeting? BBC’s targets anyone and everyone. Their target audience varies from channel to channel for example: BBC1 serves wide audiences and provides entertainment that appeals to all generations, BBC3 aims to reach younger audiences by featuring new UK talent on their programmes. The BBC exists to serve the public, and its mission is to inform, educate and entertain. BBC One’s remit is to be the BBC’s most popular mixed-genre television service across the UK, offering a wide range of high quality programmes. BBC Two s remit is to be a mixed-genre channel appealing to a broad adult audience with programmes of depth and substance. The remit of BBC Three is to bring younger audiences to high quality public service broadcasting through a mixed-genre schedule of innovative UK content featuring new UK talent. BBC Four’s primary role is to reflect a range of UK and interna tional arts, musicShow MoreRelatedDigital Marketing : The Utilization Of Electronic Media Essay1423 Words   |  6 Pagesallowing them to interact with the brand through digital media. This article focuses on the importance of digital marketing for both marketers and consumers. We examine the effect of digital marketing on the firms’ sales. Additionally the differences between traditional marketing and digital marketing in this paper are presented. 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